E-commerce Fulfilment
Centralised fulfilment restructured into three regional nodes positioned against demand, with last-mile distribution consolidated onto one platform and one event feed.
- Sector
- E-commerce
- Lanes
- BOM · DEL · BLR → 14 cities
- Duration
- 9 months
- Status
- Sample engagement
The challenge
High-volume deliveries across multiple cities from a single warehouse, with a next-day promise that only held for the two metros nearest the facility. Peak weeks were handled by a second courier on a separate tracking system, so exceptions were invisible until customers complained.
The solution
Centralised fulfilment restructured into three regional nodes positioned against demand, with last-mile distribution consolidated onto one platform and one event feed.
What We Did
Sequence of work
Services applied
- Warehousing
- Last-Mile Delivery
- Express Logistics
- 01
Demand mapped by pincode cluster to place three regional stocking nodes.
- 02
Inventory split by sell-through rather than evenly across nodes.
- 03
Last-mile routes rebuilt daily from drop density instead of fixed beats.
- 04
Contracted surge capacity agreed ahead of the festive window.
- 05
All partners folded into a single control-tower event feed.
Outcome
- 3 nodes
- Regional fulfilment centres replacing one central warehouse
- Next-day
- Promise extended from 2 metros to 14 cities
- One feed
- Peak volume handled without a second tracking system
Demo DataDemo case studies. These are illustrative scenarios created for this website build — they do not describe real clients, engagements or verified results.
Next step
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